Wall Street Deli Frequently Asked Questions

How much money can I make as a Wall Street Deli franchisee?

Income level is dependent upon sales volume, the investment, cost, how well you manage your restaurant, and control variable costs. Because of these variables, there is a range in the amount of profit or loss you might expect. Each community provides a unique situation that makes it extremely difficult to project income levels.

How much does it cost to open a Wall Street Deli franchise?

The total investment required to open a Wall Street Deli is between $190,500 and $457,500. These figures are based on historic data and include the franchise fee, leasehold improvements, furniture, fixtures, equipment, signage, insurance, and initial inventory. Due to the changing conditions, regulations, and local construction procedures, there can be no guarantee that costs will not exceed those shown.

How much of the investment would have to be in cash?

Depending on your financial situation, the bank will typically finance 70% of the project. Wall Street Deli does not offer financing but we can guide you to potential financing sources.

What kind of location do I need for Wall Street Deli?

While Wall Street Deli offers great flexibility in being able to open in many different venues, our strength is being able to service high volume captive audiences, such as hospitals, airports, and office buildings. If you would like to have multiple locations, an areas development agreement is available.

Does Wall Street Deli help me find a location? What should I look for when considering a site?

Real estate assistance is provided for all franchisees. A site selection professional will work with you, as well as with local brokers or developers, to evaluate sites in your market and help identify the proper location for your new Wall Street Deli.

What are the franchise fees involved in owning a Wall Street Deli?

The franchise fee is $25,000, which is due upon execution of the franchise agreement. Royalties are 5% of gross sales and paid weekly. There is also a 2% Brand Development Fund contribution that must be paid weekly as well. Development fees for multiple shops are additional.

What kind of training will I receive from Wall Street Deli?

All franchisees must successfully complete basic training at a certified training store as well as a 15-day training program. The program will cover day-to-day operation, costs controls, staffing, labor controls, and management skills. All the training will take place in an operation shop to assist in your opening period, we will send one of our Regional Director’s of Operations to your shop for 7-10 days.

What form of continuing operational guidance will I receive?

In addition to your initial training period, Wall Street Deli will provide a support team that will coach you in various facets of construction, equipment, marketing, advertising, staffing, and training. A Wall Street Deli Regional Directors of Operations will also make regular visits to counsel you on business issues such as operating procedures, inventory, cost control, profitability, and marketing. To ensure consistency, you will have the right to use our Operations Manuals and will be provided with marketing and operational updates.

What is the term of my franchise?

The initial term is 10 years, which will automatically renew, for franchisees in good standing. The renewal fee for the additional 10-year term is half the then current franchise fee.

What is the next step?

First, complete the “request franchise information” section (at wallstreetdeli.com). If your initial information is consistent with our guidelines, we will send a packet of materials that includes a “Personal Information Form.” Simply complete the form and sent it to the TRUFOODS, LLC office. After our development officer reviews the Personal Information Form we will contact you to set up a personal meeting and proceed to confirm your qualifications as a Wall Street Deli Franchisee.