Wall Street Deli

Request Franchise Information

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Contact form 1

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In Store Menu

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Individual menus vary by location

Nutrition

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Download our Nutritional PDF for more information.

FAQ

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Wall Street Deli Frequently Asked Questions

How much money can I make as a Wall Street Deli franchisee?

Income level is dependent upon sales volume, the investment, cost, how well you manage your restaurant, and control variable costs. Because of these variables, there is a range in the amount of profit or loss you might expect. Each community provides a unique situation that makes it extremely difficult to project income levels.

How much does it cost to open a Wall Street Deli franchise?

The total investment required to open a Wall Street Deli is between $203,000 and $367,500. These figures are based on historic data and include the franchise fee, leasehold improvements, furniture, fixtures, equipment, signage, insurance, and initial inventory. Due to the changing conditions, regulations, and local construction procedures, there can be no guarantee that costs will not exceed those shown.

How much of the investment would have to be in cash?

Depending on your financial situation, the bank will typically finance 70% of the project. Wall Street Deli does not offer financing but we can guide you to potential financing sources.

What kind of location do I need for Wall Street Deli?

While Wall Street Deli offers great flexibility in being able to open in many different venues, our strength is being able to service high volume captive audiences, such as hospitals, airports, and office buildings. If you would like to have multiple locations, an areas development agreement is available.

Does Wall Street Deli help me find a location? What should I look for when considering a site?

Real estate assistance is provided for all franchisees. A site selection professional will work with you, as well as with local brokers or developers, to evaluate sites in your market and help identify the proper location for your new Wall Street Deli.

What are the franchise fees involved in owning a Wall Street Deli?

The franchise fee is $25,000, which is due upon execution of the franchise agreement. Royalties are 5% of gross sales and paid weekly. There is also a 1% advertising production contribution that must be paid weekly as well. Development fees for multiple shops are additional.

What kind of training will I receive from Wall Street Deli?

All franchisees must successfully complete basic training at a certified training store as well as a 15-day training program. The program will cover day-to-day operation, costs controls, staffing, labor controls, and management skills. All the training will take place in an operation shop to assist in your opening period, we will send one of our Regional Director’s of Operations to your shop for 7-10 days.

What form of continuing operational guidance will I receive?

In addition to your initial training period, Wall Street Deli will provide a support team that will coach you in various facets of construction, equipment, marketing, advertising, staffing, and training. A Wall Street Deli Regional Directors of Operations will also make regular visits to counsel you on business issues such as operating procedures, inventory, cost control, profitability, and marketing. To ensure consistency, you will have the right to use our Operations Manuals and will be provided with marketing and operational updates.

What is the term of my franchise?

The initial term is 10 years, which will automatically renew, for franchisees in good standing. The renewal fee for the additional 10-year term is half the then current franchise fee.

What is the next step?

First, complete the “request franchise information” section (at wallstreetdeli.com). If your initial information is consistent with our guidelines, we will send a packet of materials that includes a “Personal Information Form.” Simply complete the form and sent it to the TRUFOODS, LLC office. After our development officer reviews the Personal Information Form we will contact you to set up a personal meeting and proceed to confirm your qualifications as a Wall Street Deli Franchisee.

Franchising

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For information please call

1. 800. 212. 5416

Request specific franching information with our ‎Franchising Information Form.

Why Wall Street Deli?

Wall Street Deli is a unique fast-casual restaurant that prides itself on our ability to offer consumers a large variety of upscale made-to order items that follow today’s industry trends. The only true New York style deli with a national presence, units are primarily located in airports, downtown office buildings, hospitals and college campuses. Wall Street Deli design packages are flexible and affordable. Locations themselves have relatively low build-out costs, since venting is not required, and size can be anywhere from 600 to 2,000 square feet. Some even afford you the ability to offer customers alfresco dining.

History

Founded as a Stand N Snack in 1967 the chain grew rapidly and in 1987 was renamed Wall Street Deli. Along with its new name, the chain under went a complete redesign that resulted in an upscale, New York style delicatessen. The concept was purchased by WSDS, Inc. in 2002. In 2007 TRUFOODS, LLC became the franchiser, providing Wall Street Deli with the solid business acumen and strong financial backing the franchise needs to maintain its national presence and continue its rapid growth.

Breakfast

Deli concepts are typically associated with sandwiches, soups, and salads. Wall Street Deli not only offers this typical deli fare, but also it proves a comprehensive selection few other delis can match. The breakfast menu along with the branded coffee program, gives you an opportunity to provide your customers with a convenient place to purchase both coffee and breakfast items, including our popular hot breakfast wraps and freshly baked muffins that are made fresh each morning.

Lunch

And, when the lunch wave hits, you’ll be prepared. Wall Street Deli is best known for its signature speciality New York style sandwiches stuffed with quality meats that are freshly sliced everyday. Our breads, freshly baked daily, are made with the finest artisan ingredients and we offer a wide selection including: wheat, rye, sun dried tomato, and Italian flatbread.

Meeting Customers’ Changing Needs

Everything prepared at any Wall Street Deli is made with your customers needs in mind. From the delicious made-to-order sandwiches to our freshly prepared salads and gourmet soups. The entire menu is designed for people who want their meals quickly without skimping on quality or nutritional value. Keeping up with today’s demands, the Wall Street Deli strategy is simple; focus on a menu designed to reflect changing customer tastes, lifestyles and nutritional habits; while continuing to provide a sophisticated dining environment. Wall Street Deli is always up on new menu trends and products that keep your deli fresh. With proven opportunity for store growth and flexible hours of operation that afford an agreeable lifestyle your Wall Street Deli is sure to be an exciting investment in your future.

More Information

For more information, please download our Own a Franchise PDF.

To request specific franchising information please fill out the ‎Request Information Form.

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Locations and Menus

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Wall Street Deli Menu. Please contact local store for exact menu offerings.

Alabama

Kirklin Clinic

535 21st Street South

Birmingham, Alabama 35233

Phone: 205-323-7966

Fax: 205-323-8078

AmSouth – Harbert Plaza

1901 6th Avenue North

Birmingham, Alabama 35203

Phone: 205-328-9359

Fax: 205-328-3354

Baptist Medical Center – Princeton

701 Princeton Avenue SW

Birmingham, Alabama 35211

Phone: 205-781-4904

Fax: 205-788-1846

Colorado

1801 Building

1801 California

Denver, Colorado 80202

Phone: 303-296-6277

Fax: 303-293-9029

Kentucky

Outpatient Center 224 Abraham Flexner Way

Louisville, Kentucky 40202

Phone: 502-587-1006

Fax: 502-587-0410

Ohio

University Medical Center

234 Goodman Street

Cincinnati, Ohio 45267

Phone: 513-584-4276

Fax: 513-281-9399

OSU Heart Hospital

451 W. 10th Avenue Columbus

Columbus, Ohio 43210

Phone: 614-247-5900

Pennsylvania

The Shoppes at Rock Creek

1450 E Lackawanna Street

Olyphant, PA 18447

Phone: 570-307-5050

Fax: 570-307-5059

Texas

Texaco Station

220 West Highway 332

Lake Jackson, Texas 77566

Phone: 409-292-0836

Fax: 409-292-0496

Virginia

Space Center Tysons

7900 Westpark Drive

McLean, Virginia 22102

Phone: 703-821-3350

Washington DC

Federal Center

400 C Street, SW

DC Metro Area, 20024

Phone: 202-554-0099

Location Search

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